Supermarket jazzes up store with artisan tiles.

Photos by Stephen Clarke

Shoppers at the new-look Hurley’s supermarket are treated to a feast for the eyes, with decorative tiles adding an artisanal slant to the décor.

The ornamental tiles are found in the entrance and exit areas, around the take-away food and drinks counters, as well as the meat and fish displays, and the customer seating section.

“We wanted to highlight these service points and, by utilizing bold and unique tiles, it helped elevate these areas,” says Scot Kristal, spokesman for the family run business.

The tiles were incorporated into the design when the supermarket was remodeled in 2018.

“We wanted to create a clean and modern environment that is warm and welcoming; a store that is easy to shop in, while highlighting Hurley’s fresh offerings, such as good eats, kitchen and all the service points,” adds Scot.

Hurley’s engaged retail consultancy firm Ampersand Studio Inc. from Toronto, which specializes in strategic brand design, to help remodel the store. All the tiles were then sourced by Ampersand Studio from various locations around the world, including Italy and Mexico.

The tiles also bring attention to a new star attraction in the supermarket: a real pizza oven. Made by Earthstone in California, the oven weighs more than 4,000 pounds. It heats to temperatures in excess of 700 degrees Fahrenheit and is capable of making six to seven pizzas at a time, in about six minutes.

In a further novel design feature, the store has installed a real moss wall-covering to bring a bit of the outdoors inside to the seating area. The covering is comprised of reindeer moss, which is a preserved plant form, maintained by high humidity and an occasional misting with a spray bottle.

And the leaf accent logo that is emphasized on the wall is part of Hurley’s new identity.